$225.00 USD

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Level 1 Structural Bouquets

I don’t know about you, but I fell in love with flowers at an early age. My mother loved to buy flowers from the farmer’s market in Belgium, or cut them fresh from her own garden. I began helping her arrange them as a child. I was fascinated by everything floral—from designing centerpieces for my parents’ dinner guests to watching seedlings grow on the windowsill in my father’s study.

But, as you know, there is so much more to botanical design than just the flowers.  

In my professional design and teaching career, my signature style of Textural Woodlands and Botanical Wearables have created a global following, and I’ve translated these styles into creating unique bouquets that go beyond the traditional. With that, I've created two structural bouquet lessons for this level 1 course to inspire, teach you new mechanics, and help you build your repertoire so you may offer more to your clients and grow your knowledge of, and confidence in, floristry.

Learn to Craft:

→ Hand-Tied Bouquets
Rectangular Bouquets

What You'll Get:
  • Over 45 minutes of detailed video lessons

  • The Structural Bouquets Workbook

  • Access to our private alumni Facebook group for extra help and community

  • A Live Q&A with me

Student Testimonials:

“Françoise is hands down the most thought invoking/creative/talented florist I have ever met. She teaches from a place of genuine authenticity. The mechanics she shares can be used in all areas of floral design, even if her work is not your taste. She is fit for those who inspire, dream, create, and love all things natural. She teaches to people who think and design outside the creative box, the leaders in this industry.”

Amy Marshall, Florist

“The techniques, floral combinations and inspiration Françoise has given me has been priceless. I have returned back to my job in the floristry industry so excited to continue to practice what I have learned with Françoise.”

Sarah Scalzo, Florist

“I consider myself lucky. Years ago, facing some life decisions and wanting to pursue a more artistic path, I stumbled into floral design. Throughout my journey as a florist, I have tinkered and toyed with flowers and the artistic expression they offer. But on any journey, there are moments that change the direction of where you are going. Françoise Weeks is one of those moments. She is a true master, not only with flowers, but in showing you the underlying structure that is so important in beautiful design work. A workshop with Françoise Weeks is an enlightening, inspirational, and rejuvenating experience, with experience being a key word. I am lucky to have had the opportunity to study with her on several occasions, and I am sure I will study with her again. I am a better florist, artist, and person for it.”

Katalin Green, Katalin Green Flowers

“Françoise has had a wonderful impact on my business! She has taught me so much about mechanics and techniques that make a big difference each day as we're doing weddings and events. Not only are her mechanics INVALUABLE but it's also a spiritual experience to be able to study with her. Take this amazing opportunity to learn from Françoise Weeks!”

Holly Chapple, Holly Chapple Flowers

“It's hard to put into words how FANTASTIC Françoise is as a teacher and designer. She's truly changed the way I look at floral design. By taking her Woodlands course, you not only see how she does it in terms of mechanics, but truly glimpse inside her eyes and how she sees things, and that is truly magical.”

Alison Ellis, Real Flower Business

“Françoise's work is so detailed, so intricate, so natural. She has taught me to be curious, to cultivate my artistic voice and I've really learned to see the floral and plant world with new eyes. Now that Françoise has online classes I'm excited for people to learn from her, be inspired and approach her new course in a more artful and detailed way. Françoise will INSPIRE you and continue to ELEVATE the world of floral design ever more!”

Susan Mcleary, Passionflower Sue