Floral innovation is my passion, and over these past few years, a growing number of florists in the industry have become increasingly concerned about the environmental impact of floral foam: an element of design that has been crucial to our field for the past 60 years. After doing a little research, it was easy to see why. Did you know that one block of floral foam is the equivalent of ten plastic shopping bags? This little green block is non-biodegradable, non-recyclable and toxic to both humans and animals. That being said, its popularity is understandable. It's lightweight, easy to cut and mold, and holds up to two quarts of water. It's the perfect water source. Knowing all of these things though, I got to thinking. I wanted to ditch the foam without losing any of the benefits, and what I've come up with are four foam-free designs that have structure, shape, and above all, they support materials that require a water source.
I’ve translated these mechanics into four gorgeous woodland-inspired centerpieces, all ready for your next large-scale event, special occasion, or intimate dinner party. These lessons were designed to inspire, teach you new mechanics, and help you build your repertoire so you may offer more to your clients and grow your knowledge of, and confidence in, floristry all while being a bit kinder to the world around us.
Learn to Craft:
→ Vase Centerpiece
→ Discs Centerpiece
→ Bark Centerpiece
→ Reeds Centerpiece
What You'll Get:
→ 4 video lessons with over 80 minutes of content
→ Lifetime access
→ Course workbook with a supplies and materials list
→ Invitation to a live Q&A with Françoise
→ Private Facebook group access