Floral design is my passion, and one of my more recent explorations has been designing vertically instead of horizontally. By creating these vertical structures, I'm able to take my designs to new heights — literally! The results are truly striking. If you've taken my course on Sustainable Woodlands, you've learned about my foam-free approach to design, and the mechanics taught in that course can easily be applied to these new lessons. That being said, I typically don't use materials requiring a water source with these structures. It makes them a lot more permanent!
If you haven't taken my Sustainable Woodlands course, let's talk about floral foam. These past few years, a growing number of florists in the industry have become increasingly concerned about the environmental impact of floral foam: an element of design that has been crucial to our field for the past 60 years. After doing a little research, it was easy to see why. Did you know that one block of floral foam is the equivalent of ten plastic shopping bags? This little green block is non-biodegradable, non-recyclable and toxic to both humans and animals. That being said, its popularity is understandable. It's lightweight, easy to cut and mold, and holds up to two quarts of water. It's the perfect water source. Knowing all of this, I wanted to ditch the foam without losing any of the benefits. This is what my Sustainable Woodlands course is all about: foam-free mechanics that have structure, shape, and above all, supports materials that require a water source.
Structural Woodlands takes some foam-free cues from that course, but it also stands on its own, offering four new woodland-inspired designs, all ready for your next large-scale event, special occasion, or dinner party. These lessons were created to inspire, teach you new mechanics, and help you build your repertoire so you may offer more to your clients and grow your knowledge of, and confidence in, floristry all while being a bit kinder to the world around us.
Learn to Craft:
→ Driftwood Structure
→ Vertical Bark Structure
→ Circular Structure
→ Partial Frame Structure
What You'll Get:
→ 4 video lessons with over 90 minutes of content
→ Lifetime access
→ Course workbook with a supplies and materials list
→ Invitation to a live Q&A with Françoise
→ Private Facebook group access