Structural Bouquets

Floristry Reimagined

Buy the Level 3 Course Now

Welcome to Structural Bouquets

I don’t know about you, but I fell in love with flowers at an early age. My mother loved to buy flowers from the farmer’s market in Belgium, or cut them fresh from her own garden. I began helping her arrange them as a child. I was fascinated by everything floral—from designing centerpieces for my parents’ dinner guests to watching seedlings grow on the windowsill in my father’s study.

But, as you know, there is so much more to botanical design than just the flowers.  

In my professional design and teaching career, my signature style of Textural Woodlands and Botanical Wearables have created a global following, and I’ve translated these styles into creating unique bouquets that go beyond the traditional. With that, I've created two structural bouquet lessons for this level 3 course to inspire, teach you new mechanics, and help you build your repertoire so you may offer more to your clients and grow your knowledge of, and confidence in, floristry.

Let's Start at the Beginning

What will this level 3 course teach you?

If you haven't taken Level 1 or 2, don't worry! Level 3 is totally accessible to all ranges of floral design experience and skill. In this course, you will learn how to create whimsical structural bouquets and cascading structural bouquets. I created these lessons to share how mechanics and techniques for creating structure can give you options to design one-of-a-kind bridal bouquets that go beyond the traditional hand-tied bouquet. 

Both lessons will help you create any shape or style to give your clients something unique and different for their wedding day. I hope you’ll take away new mechanics and techniques and that this will spark your curiosity so you can keep up with this growing wedding industry and build a following of people who love your work.

Want to See What You'll Master in Level 3?

Whimsical Bouquet

Much more than your average hand-tied bouquet, this bouquet utilizes 18 gauge wire and wire wreath frames to up the customizability for you and your clients.

Cascading Bouquet

For something more unique, I've created a cascading bouquet using 18 gauge wire and midollino sticks to turn the traditional bouquet on its head.

“Françoise has taught me to be curious, to cultivate my artistic voice and I've really learned to see the floral and plant world with new eyes. She will inspire you and continue to elevate the world of floral design ever more!”


Susan McLeary


How About That Workbook?

This is where you'll find a complete step-by-step guide to master both the whimsical and cascading bouquets. You'll also come across detailed lists of materials & supplies for both lessons along with plenty of gorgeous, hi-res images from my good friend Theresa Bear! I highly encourage anyone taking this course to have this handy.


I Can't Wait to See What You Make!

These two structural bouquet lessons will inspire you to see with new eyes and to tap into your own passion for floral design, all while gaining confidence in breaking the circle to create new shapes, compositions and excitement.

This is a wonderful time of year to find and use botanical materials and to practice and share your creations with family, friends, and clients. Taking time for yourself to pursue what you love and learn new skills is a fantastic way to reinvigorate your passion and expand your floral offerings.

Post your design creations on social media, and use the hashtag #francoisebouquets for a chance to be featured! Voilà!

“It's hard to put into words how fantastic Françoise is as a teacher and a designer. She's truly changed the way I look at floral design. There's no one that looks at botanical materials the way that Françoise does.”


Alison Ellis


Ready to Dive In?

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Don't Forget to Check Out the Level 2 Course!

This course includes unique structural takes on a whimsical bouquet and a bridal fan bouquet. Both lessons will help you create any shape or style to give your clients something unique and different for their wedding day.

Learn More